Health-Focused Brands Ready to Make Their Mark


Carolin Gey (pronounced “guy”), Managing Partner of kybun USA, has heard “story after story” from people whose pain and disability went away or greatly diminished after wearing the Swiss comfort footwear brand.

With thick, cushioned soles that mimic soft earth, like moss and sand, kybun and Joya are super shock-absorbing – and more forgiving to the foot and body than concrete and other hard man-made surfaces.

“I don’t need a cane anymore,” a customer told her. “One 60-plus-year-old man started crying because he didn’t have pain in his feet,” recalls Gey, who’s also Chief Executive Officer of Joya Shoes USA, kybun’s less pricey companion brand.

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